Starbucks® Teavana® Frozen Teas

It’s been a year since Starbucks® launched Teavana®, here in the Philippines.

As they follow their successful Asian launch of Starbucks® Teavana®, they have opened their doors to welcome the media, once again, as they unveil their new Teavana® Frozen Teas.

These refreshing teas were launched exclusively in Asia, this past September second, in their flagship store located on Macapagal Ave., in Parañaque, City. 

Starbucks® has taken the lead in innovating flavors and textures to the next level with a unique Frozen Tea platform.

“These frozen teas satisfy the growing sophistication of our consumer preference.” said Keith Cole, head of marketing, for Starbucks Philippines.

Perhaps you are wondering “Why Frozen?”

It’s not just because they have frappuccinos…

Starbucks is focusing on the frozen platform because of their independent research. Their research has shown that the majority of customers in Asia, like beverages that have texture and visual appeal. The only way one can achieve texture in a beverage, is if it is blended or frozen.

Teavana® Frozen Teas carry a more botanical flavor; usually, something that is herbal or spicy. These are local flavors that are very familiar to people in Asia. They put tea in a platform that is modern yet, at the same time, pay homage to cultural flavors that are traditional. Truly, a blend of modern and old.

At this launch, Starbucks® provided interactive activities which inspired creativity. There were pouches given to all media personalities present, to draw, create, and color their own design, with 5 prizes being awarded to the most visually appealing creations.

Participants were also given a chance to prepare their own frozen drink. *Barista feels*

The first tea presented was Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe