The rainy season has arrived. I don’t know about you, but sometimes, I just love waking up to a rainy day so I can sip hot coffee in my lanai and stay at home for the whole day…
These are just few things I look forward to during this rainy season. It’s cocooning weather. It’s the kind of weather where we make soups, and stews, and comfort food. It’s the kind of weather where we binge watch new series, make popcorn with the kids, and build forts for the babies to play in.
But admittedly, the rain stay at home weather affects our laundry routine and that leaves a damper on our spirits and on our clothes.
The most offensive of these dilemmas occurs when we wash our clothes and cannot prevent that malodor we call “Kulob.”
How do I describe kulob? It’s that wet dog, wet towel, didn’t dry properly kind of smell. It sticks to your body sometimes even after you have removed your clothes that don’t smell so fresh.
Last August 24, 2016, Downy launched the newest technology in their softener.
The new formula contains the breakthrough Malodor Removal Technology which does not just “mask” malodor with aromatic ingredients, but effectively eliminates them instead of allowing the to stick to our clothes completely.
Participants who attended the launch were given pink and blue aprons to wear before Chef JP started his cooking demonstration.
Chef was accompanied by celebrity mommas Pia Guanio-Mago, Camille Prats, Kelly Misa and Patty Laurel who helped prepare Filipino dishes that emit tough odors as well.
Each of these ladies also shared their personal experiences with the bad odors that haunt them the most.
After the cooking demo, participants were asked by Host, Bianca Gonzales to smell our aprons not knowing that the blue ones were pre-washed with the latest Downy Fabric Softner, and the aprons still smelled fresh!
According to the Regional Brad Communications Manager for Procter & Gamble, Louie Morante “ In Filipinos’ daily lives, they normally face situations or activities resulting to unnoticed bad odors such as body odor, sweat, food smell, smoke and vehicle exhaust stuck on their clothes. Downy extensively understands our consumers’ concerns and need for fresh scent on their family’s clothes, so they are delighted to provide them with the best ever formulation of Downy that can help them fight against malodors on their fabrics.”
Now that there’s a new and improved fabric softener in town, we can now prevent not only the “Kulob” smell on our clothes but also the other 9 tough malodors Filipinos have to deal with on a daily basis:
- Vehicle exhaust
- Cigarette smoke
- Smoke from burning garbage
- Sweat and body odor
- Wet socks
- Fried fish
To fight your own malodors at home during the rainy season look for Downy in all of our supermarkets nationwide.
For more information visit their Facebook page http://www.facebook/downyphilippines or follow the conversation online with the hashtag #DownyBoomBoomPow.