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Colgate: Keeping the Philippines Smiling

“Ignore your teeth and they’ll go away.”

My dad would say this to all of us when we were growing up. There were lots of other things he impressed upon us during our formative years. He demanded that we respect our elders, that we didn’t waste food because there were children who didn’t have any, and that we had to earn our keep by contributing to the house in the form of chores.

At fourteen, I knew how to do the laundry, cook a meal for the family, and how to clean the bathroom that I shared with my siblings. My dad didn’t show me how to do all of these things, but he did teach me the proper way to clean the bathroom and even mow the lawn.

He also taught all of us the proper way to brush our teeth (up and down not side to side) and how to floss every night. These simple but very important lessons, are the same lessons I teach my kids now. (Ok, maybe not the mowing the lawn part…)

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Regular check ups and cleanings are part of teaching the kids how to care for themselves.

Fast forward to when I gave birth to each of my children and watched as each of their personalities developed and unfolded, I realized I would have at least one kid who I would have to remind to brush his teeth.

Like all the time…

I mean every day…

I’m not joking…

And with this kid, I find myself quoting my dad 35 years later…

“Ignore your teeth and they’ll go away.”

There are lots of factors that can affect oral health care. We all know that our children will model the behavior they see. So if they see their parents as great examples of oral health care, then they should follow in their footsteps.

So, if you brush well, your children will brush too. If you eat lots of fruits and vegetables and limit your sugar intake, your kids will do the same. If you floss and use a mouthwash, then your kids will most likely floss and use a mouthwash as well…simply because you modeled this behavior for them.

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Showing the kids how to brush their teeth at an early age is a great way to help them develop good oral hygiene.

However, some situations aren’t always this ideal. Sometimes things are just not that easy, and in extreme circumstances, studies have shown that poor oral hygiene and poor oral health is usually a good indication of the over all health of an individual.

For me, when it comes to oral health care the first and most recognizable brand here, in the Philippines, is Colgate. Colgate is a brand I rely on for oral health care for the whole family.

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We all have our preferences in toothpastes and mouthwash.

In my case, having six family members in our home, means that we have that many preferences for each of the products, paste, and mouth wash that we all prefer, as well.

I was really excited when Colgate launched Colgate with Sugar Acid Neutralizers. THIS toothpaste was made for my kiddo who doesn’t like to brush his teeth. Unfortunately, this is also the same kiddo who loves sugary snacks. When I learned about Colgate with Sugar Acid Neutralizers, I knew that this was the toothpaste for Diego.

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Click on the photo to learn more about this toothpaste which is perfect for my boy who eats too many sugary sweets. Photo Credit: www.colgate.ph

I write about Colgate today because I’m just as excited to share with you the wonderful plans they have to “Keep the Philippines Smiling,” as they begin their 90th year celebration.

Now, there are household brands that I really love simply because I have used them forever, and we have a history together. There are other household brands that I continue to use or buy because they make MY life easier. Then there are brands that I love because they have a stake in social responsibility. They make me feel good when I buy them. These are the brands that make OTHERS’ lives easier as well.

After attending a press conference a couple of weeks ago, I learned of a wonderful initiative where Colgate will celebrate the milestone of 90 years in the Philippines by partnering with Operation Smile, and Puregold to help Filipino children more than they already have. This means that I get to feel even better buying my Colgate products.

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As it is, Colgate already takes a huge initiative in educating children on oral health through their Bright Smiles Bright Futures Program. This program, in conjunction with DepEd, provides oral health education as well as oral care kits to every first grade public school student in the Philippines. That’s 2.3 million healthier smiles in 2015 through this program, alone.

As part of their oral health education each first grade student goes home with an oral health kit.

As part of their oral health education each first grade student goes home with an oral health kit. Photo Credit: www.colgate.ph

Stephen Lau, VP and GM for Colgate-Palmolive Philippines explains “Indeed, the company feels privileged to have this opportunity and capacity to make a meaningful impact to the community. At Colgate-Palmolive, we firmly believe that good oral health is a basic right of every citizen.”

For those of you who visit the blog regularly, you know that February is special to me because it is National Down Syndrome Consciousness Month. What I didn’t know, is that February is also ORAL HEALTH MONTH.

During the entire month of February, the Philippine Dental Association in conjunction with Colgate-Palmolive, offered free dental check-ups, and free fluoride treatments to 100 kids in 100 barangays. That’s a total of 10,000 healthier smiles!

 

But that’s not enough for the folks over at Colgate-Palmolive. They plan to do more EVEN more with Operation Smile.

Operation Smile got its start 34 years ago here in Naga, City. Inspired by Filipinos’ genuine warmth and spontaneity as well as the Bayanihan spirit in our culture, founders Bill and Kathy Magee were able to venture further into Asia, Latin America, Africa, and parts of Europe on medical missions taking care of children with cleft lip and cleft palate.

Operation Smile recipient and recent reality show champion _____________ will be donating a portion of her proceeds from her newly released album to fund this new initiative with Colgate, Operation Smile, and Pure Gold.

Operation Smile recipient and recent reality show contestant Chadleen Lacdo-O will be donating a portion of her proceeds from her newly released album to fund this new initiative with Colgate, Operation Smile, and Puregold.

Working with volunteers from all over the world, Operation Smile has been changing lives by providing oral surgery, reconstructive surgery and repairing other facial deformities for children and families who would not otherwise be able to afford such necessary care.

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Signing the MOA:From left: Country director of development for Operation Smile Philippines, Roberto ‘Bobby’ Manzano; Chairman of Board of Trustees, Operation Smile Phils., Edith Villanueva; vice president/general manager of Colgate-Palmolive Philippines, Stephen Lau; and Colgate-Palmolive Phils. finance director, Jennifer Peng

Puregold comes in as the retail partner of this amazing endeavor to raise funds for the surgeries, dental check-ups, and fluoride treatments. Shoppers will enjoy the same great Colgate products at their standard retail prices and, at the same time help Colgate by donating Php5.00 to Operation Smile for every Colgate product purchased between February 15th to April 17th. 

I have always believed that education is the key to any kind of real change. I suppose that’s why I became a teacher all those years ago.

Colgate believes the same.

This is another reason why, the partnership with the PADC, is so important. Together, they have granted scholarship to 248 students to go on to study dentistry since 2001.

“This collaboration with Operation Smile is only one of several activities that Colgate-Palmolive Philippines will implement on its 90th year. We have allocated significant resources for this year-long campaign of giving back to the Filipinos. I am proud to see that the entire organization is extremely dedicated towards Keeping the Philippines Smiling more each day”, declares Stephen Lau.

After attending this press conference, I was completely enlightened about all the programs that Colgate-Palmolive has planned for the coming year. Thank you Colgate, for creating such strong ties to the community through education, children, and keeping Filipinos healthy. I’m looking forward to sharing more ways in which Colgate will Keep the Philippines Smiling as one of their partners through this year long celebration.

Colgate Website

Colgate Facebook Page

Colgate on Twitter

Colgate Youtube Channel

#KeepingThePhiippinesSmiling

 

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Comments

  1. Peter A. Ressa says

    March 6, 2016 at 3:57 am

    Great post!

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It’s December 1st! Is there anything more delic It’s December 1st!

Is there anything more delicious than the smell of Christmas and the new found freedom as we anticipate celebrating the holidays with our families again?

@festivalmall has hosted a series of musical shows since November 5th that include Ace Banzuelo and Silent Sanctuary. Check out Michael Pangilinan on December 10th, too!

With Santa visiting, Christmas parties, arts and crafts and lots of promos, you can even enter for a chance to win a Toyota Fortuner!

Best of all-I love it when the places we know give purpose to their celebrations. Thank you #FestivalMall for partnering with @dsapi1  this holiday season. 

Thank you for sharing all the different ways we can celebrate the holidays with you!

#tistheseason #seasonofgiving #downsyndromeawareness #aintnothingdownaboutit #upsyndrome
I have always been intimidated by Cornish Hens. Th I have always been intimidated by Cornish Hens. Through this learning exercise with @usapeecphl, I have learned a bit more about these little birds that have bigger breast parts, and thank you Chef @ivoryyat for showing me how easy it is to prepare Greek Lemon Roasted Cornish Hens with Roasted Potatoes.
 
Clean and fresh flavors are perfect for these smaller birds that are rich in protein with zero carbs. Try the recipe in the comments section. I’m sure you’d enjoy it as much as I did!
 
Interested in U.S. Cornish Hens? You can buy them in stores near you. #CornishHen #USCornishHen #PoultryPerfection #CookingWithUSPoultry #USPoultry #USAPEECPHL #ad
@gi.aventajado and I played with some of the @pura @gi.aventajado and I played with some of the @puratosph products that they sent over the other day. Ready to use Bavarian Cream made these Cream Puffs easier than ever. I think we have to figure out how to temper our couverture better…

#workinprogress #wasdelicious #giabaked #puratosph #gavinosph #anyonecanbake
@mommymundo always has a way of bringing together @mommymundo always has a way of bringing together just what we need, no matter the time of year. Loving these photos of my first boy that were snapped @expomom.

Anyone else thinking about #HolidayPhotos? I am not one of those moms that has it all together before Christmas. It’s usually a mad dash for us at the end of the year, but if it’s anything that the past few years has taught me, it’s that the little things are what makes the Christmas special.

Many of us haven’t been together with the extended family or even our immediate family in so long. That means it’s the perfect time to document.

@nextbymetrophoto will be hosting one last Christmas Marathon family photo shoot before the end of year. Check them out or shoot them a message. They have some cute set-ups.
****GIVEAWAY ALERT*** 10 things I LOVE about @sed ****GIVEAWAY ALERT***

10 things I LOVE about @sedahotels listed here and on FB!

1. Each property has a Signature Dish. If you can’t make it to Bacolod, you can still enjoy Chicken Inasal in any of their properties.

2. Clean Design. So easy to work and play in a space that is light, modern, and clean in design. 

3. Beautiful views. Every chance I got, I would sit outside at @straightupatseda. 

4. Spacious Rooms and Residence Stays. Staying in the Three Bedroom Premier was perfect for our family. 

5. Attentive Service. Everyone was pleasant and accommodating.

6. Centrally Located. If you are thinking of fun things to do in Makati and want a home base, Seda Residences Makati is near a few of the museums, parks, and malls.

7. Work with ease. Internet service is uninterrupted. Meeting rooms are available and easy to book.

8. Relax and Play. From mid-day tubbies with Gelli to, taking advantage of the pool, or the children’s room, the little girl had more than enough things to keep her busy!

9. #FamilyTime. Spending an extended amount of time outside our own space led to laughter, fun conversations, and opportunities to try new things. We were comfortable and rested in the space we were in, which meant more opportunities for us to connect.

10. Homegrown with a Purpose. A Filipino brand that understands the importance of both work and travel, each property is important to the city & province location. Environmentally aware by adopting Mayumi, a Philippine Bald Eagle. 🦅

Want to win your own staycation at #SedaResidencesMakati?

Up for grabs is one night in a ONE BEDROOM DELUXE for two persons with breakfast!

Here’s how to enter to win:
1) Follow @sedahotels 
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3) Tag a friend (or more) who love(s) staycations too!
4) Comment why you should win this staycation treat!

Plus points for people who share this post in stories and the winner will be announced on December 6th.
Thankful for work that doesn’t feel like work. Thankful for work that doesn’t feel like work.

@kitchen143 is something I really do love. Sharing a little bit of my kitchen with viewers and followers brings me joy. Even better when I get to work with chefs whom I can learn from and friends who like to spend time in the kitchen too!

#Thanksgiving
Thankful for the gift of music. Wish I caught mor Thankful for the gift of music.

Wish I caught more mini moments from We Will Rock You.

Such a great musical!

@sedahotels 
#sedaresidencesmakati 
#sedaat10
Thankful for @bestbuddies_ph. @gelliaventajado j Thankful for @bestbuddies_ph. 

@gelliaventajado joined our family and led me to @bestbuddies. 

Thankful for all the ambassadors who were able to spend time with us. And for @smlpeeps  and @asurionphcareers for helping make magic happen on Saturday afternoon for #Friendsgiving.

#Thanksgiving #bestbuddiesph
Thankful for women who share their faith with me. Thankful for women who share their faith with me. 

#Thanksgiving
Is there anything better than a stuffed turkey at Is there anything better than a stuffed turkey at this time of year? Whole turkeys require serious commitment to cook. #IYKYK But because U.S. Poultry is now available here in the Philippines, that also means preparing turkey is a tad bit easier.
 
Frozen U.S. turkey products are available and ready to cook for people who want to dabble with flavors for this bigger bird but aren't sure how.
 
Thank you to Chef @ivoryyat for putting together a medley of my favorite fall flavors. This combination of apples, sweet potatoes, and maple syrup perfectly compliment  the roasted turkey leg and remind me of flavors and scenes from back in New York. 
 
@usapeecphl l has the highest standards that follow USDA requirements which are certified safe before shipping to the Philippines. Get them in stores near you. 

#ad #Turkey #USTurkey #Thanksgiving #PoultryPerfection #CookingWithUSPoultry #USPoultry #USAPEECPHL #ServeTurkey #EatTurkey
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